Who We Are & Why We Do It
Why Choose Schroeder’s
Schroeder's Appliance has been a trusted name in home appliances since 1960, when it was founded by Ken Schroeder. The business was later passed down to his son, Chuck Schroeder, continuing the family legacy of quality service and community dedication. Since 2020, Schroeder's Appliance has been owned by three dedicated local owners who share the same commitment to excellence that started over six decades ago.
As a locally rooted business, we provide top-quality, energy-efficient appliances from leading brands, along with expert advice and personalized service. Our goal is to ensure a seamless experience, from helping you select the perfect product to offering competitive pricing, flexible financing, and reliable delivery and installation. With comprehensive warranties and ongoing customer support, we’re here to serve you long after your purchase.
At Schroeder's Appliance, we’re more than just a store—we’re part of the community. Our values of trust, reliability, and care have been passed down through the generations, and we look forward to continuing that tradition for many years to come.

Our Commitment to You
At Schroeder's Appliance, our commitment to you has been at the heart of everything we do since 1960. Locally owned by three dedicated owners, we take pride in offering reliable, energy-efficient appliances from top brands, ensuring you have access to the best products for your home. Our expert team is here to help you find the perfect fit for your needs, with competitive pricing and flexible financing options. From prompt delivery and professional installation to comprehensive warranties and ongoing customer support, we’re with you every step of the way. At Schroeder's Appliance, your satisfaction has been our promise for over 60 years.
Luxury Within Reach
What really sets us apart is our staff. Our knowledgeable and friendly teams are committed to providing a luxury shopping experience, but not at the expense of your budget. From classic to luxury, you’ll find both. We offer a wide range of quality brands to suit your personal taste and lifestyle. Competitive price points allow us to fulfill our mission—to exceed your expectations and deliver the best possible experience.
Incomparable Service
We’re proud to have a professional and friendly sales, delivery, install and service team that not only provide quality service but are also experts in their fields. Our delivery and installation specialist are also licensed and certified plumbers & HVAC technicians.
There are many reasons customers come back to us over and over again, we care about our customers, and they care about us. Visit our state-of-the-art showroom and experience the difference.
We look forward to seeing you at Schroeder’s Appliance Center, serving Brainerd, Crosslake, Pequot Lakes, Nisswa, Pierz, Deerwood, Pillager, Breezy Point, Baxter, Alexandria and Monticello in Minnesota since 1960.
60+ Years
We’ve been your trusted local appliance store for generations
7,500 Sq Ft
Come visit our showroom full of quality, in stock products from top brands
Locally-Owned
New leadership with a fresh vision for continuing and growing the name you trust.